Our services

Pure Forged are Scotland’s leading custom fit premium golf equipment specialists.

Owned by husband and wife team Jamie and Lynne McCormack, Pure Forged excel in innovation, technology and quality products, all of which are provided with our ethos of excellent service and customer satisfaction.

James McCormack is our product specialist who is a certified club fitter and professional master clubmaker having trained at Golfsmith Europe. Lynne McCormack is also a product specialist as well as being our sourcing and logistics manager. Lynne has over 20 years experience in buying and logistics, specialising in luxury golf components for the last 10 years.

Based in the UK, PURE FORGED are specialists in Premium Golf Equipment. We deal in component form which means we can offer a vast range of custom build options from a wide range of high end products. At our Custom fit centre and workshop in Irvine, Scotland, we offer a full service of custom fit, Tour quality assembly and customisation service. We are worldwide distributors of Chikara Designs products as well as being an authorised dealer for premium brands including PXG, Miura, Epon, Honma, OnOff, Alpha, YU-GA and Vega. Pure Forged supply the best shafts in golf, including Shimada, KBS, Accra, UST Mamiya, Graphite Design, Nippon, Oban, Matrix Ozik, True Temper and many more.

At Pure Forged Golf we take the most comprehensive and technologically advanced approach to club fitting. In addition to standard club fitting, which typically involves loft/lie assessment, measurements for length, and swing speed, we also assess your tempo, transition, release and identify an best possible ball flight trajectory and ball dispersion accuracy ratio to suit your swing. All of which is based on the correct torque, frequency and kick-point location on the shaft to also ensure improved carry distance and total distance optimization.

In addition, when we build clubs we fine tune them and spine align each shaft to ensure consistency within the set thereby guaranteeing shaft feel and consistency through each shot. Using our Trackman 4 fitting process, golfers have benefited from more distance and up to 50% more accuracy than off-the-shelf clubs or traditional fitting processes. With the correct shaft and head combination, golfers hit the ball further, straighter and are able to swing with less effort. What has not been so clear to golfers, however, is how to find out what shaft and head combination is best for them. Golfers can spend hours hitting different shaft and head combinations with the hope of finding the one that feels right for them.

Golf club customisation

Custom fit services

Visit our swing studio for a custom fitting and try the very latest premium golf equipment.


Making a custom fit appointment with Pure Forged Golf will be a truly informative experience, it will not only establish which are the best clubs for you but also assist in yardages to keep your game consistent. You can therefore ensure that you purchase exactly the correct combination of clubs to cover all areas of your game.

The Pure Forged Golf Custom Fitting Centre at Ailsa Business Park in Irvine has state of the art Trackman 4 fitting equipment to custom fit golfers of all levels. No longer a speciality service reserved for just Touring Pros, custom fitting can have an even more dramatic impact on amateur golfers, from beginners to advanced players.

A fully equipped workshop and indoor swing studio is on site to build clubs and undertake any custom club work, like they do on the Tour. This is why various European Tour Players use Pure Forged between Tournaments to have their clubs checked. All golfers, regardless of their game want to play better golf.

Competitive golfers know that the fastest way to improve their game is to use the right equipment tailored exactly for them. At the Pure Forged Custom Fit facility you get the highest quality clubs custom fit to match your own requirements. As Tiger Woods said, “Accurate custom fitting is for all golfers, not just professionals or single digit handicap players.”